People-first. Business-aligned.
At PPL & Co., we believe the most effective organizations are the ones that treat HR as a strategic advantage—not an afterthought. Founded by global HR professionals with deep experience across markets, our mission is to help businesses build systems that support both performance and people.
We bring clarity to complexity, helping you translate your company’s goals into HR practices that are thoughtful, inclusive, and built to scale. Whether you’re a startup getting structure in place or a mature organization rethinking your culture—we meet you where you are and walk with you forward.
About Joesph
Joseph’s journey in HR began not with policies, but with people. Early in his career, he realized that the difference between a good business and a great one often came down to how it handled its talent. This insight led him into a career that’s spanned continents, industries, and transformation efforts—from Egypt to Europe to Latin America.
Now, as Global Talent Management Lead at PepsiCo, Joseph partners with leaders to embed HR practices that create clarity, foster accountability, and unlock performance. He doesn’t just advise—he builds systems. Systems that elevate both employee experience and business results.
Joseph’s Expertise
About Nada
Nada brings a rare blend of strategic vision and operational depth to her work in HR. From partnering with front-line supply chain teams to designing compensation frameworks for corporate leaders, she’s built her career on translating business complexity into practical, people-first solutions.
At PepsiCo, she’s known not only for her deep total rewards expertise, but also for her ability to lead with empathy and precision—driving transformations that improve both culture and performance. As a mom of two, Nada also understands firsthand the importance of balancing business impact with the realities of life—and she brings that perspective into every engagement.
Nada’s Expertise
the Experience
The Experience Behind The Insights
We don’t just consult—we’ve lived it. Behind PPL & Co. is a combined track record of building and leading HR transformations across regions, industries, and business functions. Here’s a glimpse of the impact so far:
Strategic + Human-Centered
Data-Driven + Culturally Aware
Flexible + Scalable Solutions
STATS:
10+
countries worked across
From North Africa to Europe to Latin America
20+
organizational redesigns
15+
HR systems and frameworks deployed
From talent planning to digital tools and DEI
1000s
of employees impacted
Through better performance, rewards, and engagement
Worked In:
Let’s Build HR Systems That Actually Work
For Your People. And Your Business.
If something in your people strategy feels misaligned—or if you’re ready to scale without the growing pains—start by talking to someone who’s been there.